Build systems to grow revenue

Infrastructure to get any data, run agentic workflows, and launch GTM plays.

Colorful playful contraption with tubes, balls, magnets, and funnel on green hills under blue sky.

Trusted by more than 500,000 leading GTM teams of all sizes. Inspired by our customers. Built with love.

“Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."

“Clay has become the orchestration layer for everything GTM. Salesforce for record-keeping, Snowflake for product data, and Clay for turning it all into automated action.”

+140%

outbound
pipeline

80%+

enrichment
coverage

All inbound

qualified and scored with Clay

“Clay 3x'd our enrichment rate and unlocked AI-powered GTM workflows that were infeasible before”

“In our first AI Hackathon week, we unlocked data across YouTube, Ads, Cloud, and CapitalG into powerful AI workflows.”

demos from
cold email

reply
rate

+50%

SQLs

“I love using and working with Clay because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack.”

Name

GTM engineers build on Clay

Find every account in your TAM in one place.

Job search filters targeting engineering managers or CTOs at US, UK, Australia firms hiring security engineers.

Table showing companies, leads, titles, cloud providers, and number of open security engineering roles.

Filter interface specifying search for engineering managers or CTOs hiring security engineers using AWS or Google Cloud.

Email preview showing a message to Justin about a demo request and scheduling a 30-minute demo with Amy.

Demo request form with filled fields: First name Justin, Last name Tanner, Company Acme Corp, and Submit button.

Table of demo form submissions with names, employee count, status, phone, territory, rep, and draft emails.

Demo request form with fields for first name, last name, company, and a submit button over data and email preview.

Table showing six company names and their corresponding scoring categories from T1 to T3.

Lead Score Formula with conditions for T1, T2, and T3 accounts based on PLG user, sales roles, and revenue.

Lead scoring table with company names, titles, signals, PLG user counts, revenue, and preview account tiers.

Lead score formula window and sample output table showing company names with T1 to T3 scoring tiers.

Interface to add a promotion signal with filters for New title containing VP or Director, and Sales.

Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health and hiring updates.

Table of warm leads at T1 and T2 accounts showing names, companies, titles, tiers, and last engagement dates.

Email congratulating Jenna on promotion to VP of Revenue Operations at Northstar Health with promotion signal filter UI.

Clay app interface showing data enrichment, cleaning, and record updating sent to CRM integration.

CRM audience table showing names, companies, LinkedIn URLs, emails, and phone numbers of contacts.

Chart comparing LinkedIn, Meta, and Google Ads with match rate, contacts sent, and audience size.

Dropdown menu with options to sync to ad platforms, export to campaign, send to workflow, and export action button.

Dashboard showing ABM Targets with full names, companies, job titles, and hashed emails of contacts.

Dashboard showing ad platform export menu and ABM targets for LinkedIn, Meta, Google Ads with stats.

Slack message from Clay Agent with a brief for an 11am demo and buttons to approve and send or edit.

Agent builder interface with prompt to prep reps for first call and write follow-up email summarizing key points.

Dashboard showing warm leads at T1 & T2 accounts with names, companies, job titles, and last engagement dates.

User interface for building an agent to prep reps' first call and email follow up summarizing key themes and steps.

What do you want to build?

Data

Get data from the most complete data marketplace

One contract to buy data from 200+ data and AI vendors in Clay’s marketplace. Create intent signals from anything on the internet. Bring 1st and 3rd party data together.

Anthropic 3x’d their enrichment rate with Clay’s data marketplace.

Intercom grew outbound pipeline 140% by continuously researching target accounts for headcount change, technographics, and web intent.

Mistral AI cut the time to map their TAM and score accounts from 2 months to 10 days.

Start free trial

Explore data marketplace

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agents

Create agents who mimic your best reps

Mine the web for custom data points to research and qualify accounts. Constantly monitor accounts for reasons to engage. Prep reps with the detail they need to tailor every touchpoint.

OpenAI used Clay to fully automate pre-call prep by researching prospect bios, earning reports, and company changes in the last 90 days.

Canva saved 4 hrs/rep/week by automating contact sourcing to feed their agentic AI outbound motion.

Vanta cut post-call follow-up time from 3 days to<1 with agents tailoring messaging based on SOC 2 badges, compliance signals, and security job posts.

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Explore agents

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orchestration

Orchestrate workflows across tools in real time

Connect every GTM or AI tool to a common data layer. Update data across millions of records in your CRM and data warehouse. Define GTM logic once to re-use in every play.

ElevenLabs ’ increased SQLs by +50% by reducing speed-to-lead to <5 mins.

Verkada 2x’d warm lead replies by automatically analyzing email replies to route to the right nurture campaign.

Lovable booked 50% more qualified meetings per rep by routing prospects to best-fit rep based on firmographics and current company priorities.

Start free trial

Explore the GTM data layer

Green puzzle cube with paths fitting colored balls near matching shape holes and ramps with balls.

execution

Launch new plays as fast as you have ideas

Trigger emails, ads, and more with integrations to your existing GTM tools. Write 1:1 messaging for every prospect programmatically. Launch new tests in days.